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Banash capital's avatar

Have you looked into $BFX? They are down even worse. I believe they have no debt. They own several good brands: Bowflex, Schwinn, and JRNY. It has a market cap of $26 million. I believe there is value there as well.

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Paul Cerro's avatar

I haven't but do you mean as a liquidation perspective?

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Banash capital's avatar

Not necessarily, as they’re not forced to liquidate due to their low debt. However, they may consider selling some of the brands. They could be a better candidate for M&A as they are much cheaper and offer superior products with their Schwin and Bowflex brands. For instance, JRNY (Their Peloton’s subscription competition has over 600k subscribers) was a $30 stock in 2021; now it’s trading for $0.80.

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Yanky Banash's avatar

I’ve seen that. Happy I’ve stayed away lol

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Paul Cerro's avatar

$BFX just filed for bankruptcy

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Paul Cerro's avatar

But why? Even the search results over time for Bowflex are very muted. The brand might be worth "something" but not if growth can't be invigorated

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