6 Comments
Dec 29, 2023Liked by Paul Cerro

Have you looked into $BFX? They are down even worse. I believe they have no debt. They own several good brands: Bowflex, Schwinn, and JRNY. It has a market cap of $26 million. I believe there is value there as well.

Expand full comment
author

I haven't but do you mean as a liquidation perspective?

Expand full comment

Not necessarily, as they’re not forced to liquidate due to their low debt. However, they may consider selling some of the brands. They could be a better candidate for M&A as they are much cheaper and offer superior products with their Schwin and Bowflex brands. For instance, JRNY (Their Peloton’s subscription competition has over 600k subscribers) was a $30 stock in 2021; now it’s trading for $0.80.

Expand full comment

I’ve seen that. Happy I’ve stayed away lol

Expand full comment
author

$BFX just filed for bankruptcy

Expand full comment
author

But why? Even the search results over time for Bowflex are very muted. The brand might be worth "something" but not if growth can't be invigorated

Expand full comment