Bottled Water is Booming
Americans desire for bottled water has nearly tripled in just over 22 years
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Americans Really Do Love Bottled Water
For more than a decade, consumers have been increasingly choosing bottled water. And the gap is widening, with per capita consumption of carbonated soft drinks dropping by 10 gallons since 2010, while bottled water increased by 17.4 gallons.
On average, each American drank 45.2 gallons of bottled water in 2020, a 3.5 percent increase over the previous year. In addition, bottled water’s retail dollar sales grew in 2020, up 4.7 percent, reaching $36.3 billion.
Nearly all of the bottled water sold in the U.S. is sourced domestically. In fact, imported bottled water accounts for only 1.9% of the U.S. market.
Despite being continuously monitored for safety reasons and being much cheaper than bottled water ($1 - $4 vs. a penny for tap), only around 10 percent of Americans drank tap or filtered water exclusively that year.
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